Communication and technology for a large-scale social initiative.
Themaz participated in Prato Cheio, an initiative focused on distributing food, hygiene items and cleaning supplies to vulnerable populations during the Covid-19 pandemic.
The project served municipalities with fewer than 50,000 inhabitants and HDI below the national average, requiring clear, sensitive and operationally efficient communication.
Themaz developed societal marketing initiatives, including visual communication, digital materials and an online registration portal, contributing to an operation that benefited more than 200,000 families.
