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Immersive experience in CNM’s time tunnel


As part of the CNM Memory Project, this exhibition was an interactive journey blending documentary production, strategic design, creativity, and innovation, taking visitors through the institution’s rich history while strengthening its branding.

Context

For Themaz, innovation and visual impact guide every project. When we were challenged to create this experience telling the story of the National Confederation of Municipalities (CNM), we knew it would be a unique opportunity to merge storytelling, design, and branding into an immersive experience.

A journey through time

Imagine walking through a 12-meter tunnel where past and present meet. This concept guided the exhibition. Each visitor experienced a sensory journey with curated videos and restored historical panels, creating an authentic nostalgic atmosphere.

Vintage design and consistent branding

The Time Tunnel design extended CNM’s branding, combining institutional exterior with a vintage interior to reinforce tradition and continuity.

Impact and memory

Visitors left deeply connected to CNM’s mission. The project reinforced its role in the present and future.

Nosso trabalho com a exposição Túnel do Tempo é um exemplo claro de como a criatividade aliada a um design estratégico pode transformar uma simples exposição em uma experiência inesquecível, reforçando o branding e deixando uma marca duradoura em todos os que a vivenciaram.

Impactful Results

Over 4,500 people experienced the tunnel in three days, with strong media coverage and engagement.

High-quality documentary production

Videos were produced by Themaz with a documentary approach and strategic storytelling.

Interactive touch displays

Interactive panels allowed independent content exploration, increasing engagement.

Nosso trabalho com a Exposição Túnel do Tempo é um exemplo claro de como a criatividade aliada a um design estratégico, interatividade e resultados mensuráveis pode transformar uma simples exposição em uma experiência inesquecível, reforçando o branding e deixando uma marca duradoura em todos os que a vivenciaram.

At Themaz Communication, we are members of ADEGRAF-DF, AMA and IABC. These organizations strengthen our practice through shared experience and professional best practices, supporting innovation and excellence in design and communication for our clients.